I love clever advertising and therefore I can get lost on Bored Panda for hours. But, since this is a brain blog, I found this one especially compelling; especially since the message is true for brain injuries too.
Actual working erasers were hollowed out and fitted with USB memory sticks. The message displayed on the top is: ‘Alzheimer’s erasers your memories. Save them.’ On the reverse side was the Alzheimer’s New Zealand logo and website alzheimers.co.nz. (Advertising Agency: Colenso BBDO, Auckland, New Zealand) Need I say more?